SAFILO / SUN FASHION LAB
Luxury Interior & Retail store design – Progettazione interna negozi di lusso

Il primo concept store di lusso di occhiali da sole

The first Sunglasses store concept for Market combining Luxury Boutique Style with outlet price developed by NGM Group in partnership with Safilo Group, the world’s second largest manufacturer of sunglasses and engaged in the design, production, wholesale and retail distribution for the eyewear market.
The Sunglasses are presented as jewels, with minimal light and space conception, very smart and elegant. The walls remind to the classical boiserie, which is the style of classical brands of LVMH, as Dior. All the shelves  have their own backlight, and it matches perfectly with the front light in the shop.
On the roof we have stamps of glasses projects hanging, which give a sense of craftsmanship.

”I never go out during the day without sunglasses.”
Tory Burch

YEAR
2018
CLIENT
NGM Group + Safilo Group
DESIGNER
Collaboration with Arcabi Associates
PHOTO
Arcabi Associates
STORE
Outlet store Fidenza (ITALY)
Outlet store Batavia (THE NETHERLANDS)
Outlet store Bicester (UK)
Outlet store Kildare (IRELAND)
Outlet store Maasmechelen (BELGIUM)
CONTRACT
Studio Ceri + Italcom + Viabizzuno